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ProWeb365: 3 Steps to Producing Content that Interests Your Customers
Proweb365 just release new value article about 3 step of Producing Content that Interests Your Customers with conten belwo:

As we are more and more internet-connected than ever before, anyone with a computer and content can become a publisher for a large audience. Since we now have many people publishing on a multitude of topics, the web's content has grown exponentially over the years, making it harder for marketers to get their messages through to their intended audiences. Therefore, to stand out, one needs to approach content creation and marketing differently. In this article, I will explain 3 key steps to producing the type of content that will interest your audience, which in turn will increase your number of conversions.

Before diving into the type of content that will interest your intended audience, I would like to set the stage for what I will recommend. Let’s started.

When it comes to content marketing on the internet, these are three important platforms that will help you gain ongoing exposure.

A. Search engines (Google.com and Bing.com): the sites you or your company use to earn authority and top rankings.

B. Social media: the sites you or your company “borrow” to socialize, earn goodwill, and gain referrals and new business through word of “mouse.”

C. Dedicated website: the site you or your company own to showcase who you are, what you do, and why customers should choose you.
Read full article at: http://proweb365.com/3-steps-to-producing-content-that-interests-your-customers/

Orignial Public at ProWeb365.com on Mary 18, 2017

Learn About How to Promote Your Small Business, Effectively and Cleverly, for FREE
Reaching and retaining customers has often caused headaches for small business owners. It’s true that hiring an online marketing company can sometimes exceed the limits of your promotional budget. Fortunately, there are several marketing practices that you can leverage at low to no cost. This article is designed to serve as a lifeboat for entrepreneurs like you.

1. Research your target customers carefully

Information spells success. The more you understand their needs, the better chance you will have (later) to make a sale. Many small business owners are so eager to sell that they forget to use an approach that’s comfortable for their potential customers. This often leads to disappointment.

If you are targeting individual consumers, try to find a pattern in their purchasing behaviors. It’s no longer just about age, occupation and marital status. There are better questions to ask: Where do they hang out? How active are they on social media sites? What is their most recent interest? How was their last shopping experience? If you have no money for professional market research agents, go the extra mile to gain insights. Be where your customers are. For example, study trending local topics on Reddit or read customer reviews for similar products on Amazon.

For B2B businesses, apart from looking at your targets as organizations, try to identify decision makers and the best way to contact them. Plan your attack based on their business cycle. As it is harder to caress a hungry tiger, dig deeper into a company’s performance and get the timing right. The winning tactic is to provide solutions to not-yet-identified problems.

Initially, trying to make a sale is not necessary. Getting to know them is enough. Record all information and use it as a reference for your marketing plan.

Read full value article at: http://proweb365.com/6-ways-to-promote-your-business-for-free/

ProWeb365 Blog: Why some business owners invest in website marketing but don’t see much results
Understand the importance of web-based marketing in today environment, business owners invest in a website to promote their business, hoping to gain at least some new customers but that didn’t happen, Why? In this article, I will point out the key factors contributing to this common outcome and recommend the right approach to help businesses get better results out of their websites. Read full article at:

ProWeb365: Five Ways That A Customized Website Will Benefit Your Business
As the Internet becomes increasingly popular among users of all demographics, it is not unusual for a customer to research a business online before investing in their products and services. Many consumers put times and efforts into gathering information about a variety of businesses before making their final selection, and as a business owner, this trend places a great deal of pressure on potential customers’ first impression of your website. An out-of-date or poorly designed website will likely make customers think that your business might perform poorly as well. Investing in a custom-designed website created by a professional web design firm is a great way to ensure that your business makes the best impression it can. If you’re still not convinced, we’ve outlined 5 reasons why investing in a professionally designed website will benefit your business:

1. A professionally designed website will help express your business’ individuality. When businesses attempt to create a website for their organization by themselves, they often tend to choose from a selection of pre-designed templates. These templates, while functional, can be used by countless other businesses as well, causing customers to see your site as “one of the many.” Skilled web designers can customize your site to look and feel as unique as the products and services you provide. Don’t underestimate the importance of standing out from the crowd, and be sure to invest in a website that draws potential customers in at first sight.

Read more at: http://www.proweb365.com/five-ways-that-a-customized-website-will-benefit-your-business/

ProWeb365: Why you should choose Drupal as your organization’s CMS platform
For many business owners seeking to build a website for their organization, trying to choose a CMS platform can feel overwhelming. Between WordPress, Joomla, Drupal and more, it can be difficult to know where to start when selecting a CMS. While the best CMS platform for your business depends on what kind of website you are looking for, Drupal is quickly becoming a popular and trusted CMS option.

Whether in flexibility or customization capabilities, Drupal is the best CMS platform option for businesses seeking to build an organizational website. We’ve compiled a list of reasons to illustrate how and why Drupal is the best choice.

But before we get started, you might be wondering, what exactly is CMS?

CMS stands for content management system, which is used to manage content on informational sites, social media sites, member sites, intranets, web applications and more. Drupal functions a bit differently than the average CMS, as it is a platform that combines modules to provide a CMS system that is tailored to meet your business’ exact needs.

Read more at: http://www.proweb365.com/why-you-should-choose-drupal-as-your-organizations-cms-platform/

ProWeb365: 7 Step to Optimize anhd Promote Your Website

With limited budgets, small businesses often don’t know how, or where, to promote their website so it’s visible to locals, at a low cost. In this article I will share seven steps to help you do exactly this

First, position your phone and email address at a prominent location(s) on your website and highlight it, so viewers can see this information easily. It should be REALLY convenient for customers to contact you if they have any questions.

Second, display your business address and hours on the bottom of your website or on your Contact Us page to let viewers, and search engines know exactly where your business is located.

Third, make a list of keywords related to the products or services you provide and the geographic location(s) you want to focus on. For example, if you provide transmission repair services and you want to target Minneapolis and St. Paul, Minnesota, some essential keywords might be: Minneapolis transmission repair, St. Paul Transmission Repair, and Twin Cities Transmission Repair. These essential because they are the keywords your local customers will most likely use to search for your type of services. If you provided other services, you should also make a list of other keywords related to those services as well.

- See more at: http://www.proweb365.com/7-steps-to-optimize-and-promote-your-website-for-local-searches-at-low-cost/

Know These 5 Tips Before Starting Your DIY Web Design
The first thing that comes to an entrepreneur's mind is to have an official website for their business. In fact, many new start-ups focus on having their own website that talks extensively about their business. The craze to launch your website is primarily because designing your own website is an easier task to do without even spending a single penny. Many entrepreneurs face problems while designing their own business website. If this problem sounds familiar to something that you are also encountering when creating your own website, then you have come to the right place.

5 Tips to Help You Design Your own Website

Designing your own website becomes an easy job to perform when you can take care of the basics like the web domain, hosting servers, HTML, CMS, to name a few. So don't worry much about these phrases, all you need to do is research a bit and remember the 5 tips that follows:

#1 Domain Name - Choosing the proper domain name is important because that is the main address of your website. Selecting a website builder is a must because you will choose your domain name from there. The emphasis is to stay careful at this point of time because some domains are pretty expensive. Choose your domain well so that you don't spend extra money.

#2 Free Hosting Services - Stay on the lookout for a web builder who provides free hosting services. The reason for that is, you don't need a fancy website, but a simple one that enhances user experience. There are plenty of options to choose from who give free hosting services and are pretty good at it as well. Get them on board to help you get a well-designed website for your business.

#3 Designing Your Website - When selecting your web builder, make sure that they offer a good sample of unique web design templates. These templates help you in choosing the layout of your website. Your task of web designing becomes easy when you have template options. Without the help of templates, choosing the right color, font and other factors leave you confused.

#4 Choosing the Right Website Editor - Editing your own website is not just important but is a continuous process. Why? Because you need to constantly improve yourself and your business. Since editing your website is a continuous process, choose a website editor that is easy to use. If the operations of the web editor remains easy, then the flow of work tends to get faster.

#5 SEO Knowledge - Designing a website will do you no good if you don't market it well. SEO tactics will help you in the proper marketing of the website in the web. So once you finish drafting your website and after it goes live, brush up your SEO knowledge fast. Your website should not remain idle for a very long time. So the sooner you know the marketing strategies, the better.

Source: ezinearticles.com

Proweb365: Why Custom Website Design Is a Wise Business Investment?
Have you ever tailored your own suit to save a quick buck? No? That’s because you would be crazy to stitch up an article of clothing worth hundreds of dollars. Furthermore, not using a tailor at all would be just as irresponsible of a decision; that department store jacket with too-long arms and a saggy back will never look as sharp as one that is custom-fit. Just as that suit is how you present yourself in meetings with possible investors; your website is how you present your company and brand to the public. Designing a website without any experience or using a cookie-cutter template will never suffice for representing your business on the internet.

Read more at: http://www.proweb365.com/why-custom-website-design-is-a-wise-business-investment
Source: This is Web Designer MN

Proweb365: The Changes in Consumer Behavior Caused By Higher Fuel Prices and Cheaper Mobile Devices
The past few years have seen climbing fuel prices cause consumers to tighten budgets and adapt spending habits. For some, this means spending less. But for many others, it means spending differently. Businesses need to be aware of these changes in consumer behavior in order to successfully adapt their marketing strategies to maintain their relationship with customers.

Consumers have cited fuel and energy prices as top factors in budget planning and spending decisions. As higher gas prices make each trip more and more expensive, consumers are finding creative ways to limit their trip to the pump. These include consolidating shopping trips and cutting back on unnecessary outings. As people turn to the online marketplace more than ever, Internet marketing has become a crucial component of a businesses’ overall marketing solution.

Read more at: http://www.proweb365.com/the-changes-in-consumer-behavior-caused-by-higher-fuel-prices-and-cheaper-mobile-devices

Why We Must Have Impressive Website Design
Many business owners today are still not realizing how important website is for their businesses. Nowadays, website has become an essential part of any business operation and people expect any business to have a website.  There are so many small but significant factors that are needed in a website and your characteristic of company performs a significant part in determining the type of website to be developed. The website makes it possible for new customers to find you and for customers to make orders when your brick and mortar businesses are closed. The main reasons for investing in a well-designed website include:

· Increase customer confidence

It is advisable to consider investing in web design because a professionally designed website that has the right content, accessible contact details and easy navigation increases the customers' confidence in the business. A properly designed website reveals you are customer focused and forward thinking, just like a properly designed business card would do. As long as the customers have confidence in your business, they will be influenced to buy.

· Increase customer referrals

The address featured in a website is easy to remember when compared with telephone numbers. Therefore, having a website makes it possible for referrals. Online users can remember the site easily for future visits. Furthermore, they can always recommend the site to others if they are satisfied with what you have to offer. This is important for the business because referrals are an important source of finding new business.

· Increase Return on Investment (ROI)

It is important to consider including your site's address in your business cards, invoices, letter heads and other types of adverts. This makes it possible for online users to take immediate action, when they hear about the products or services you are offering or when they see an advert. When you have a website ordering what your business has to offer is much easier for the customers than driving or walking to your store, writing a letter or telephoning. An online store allows the customers to take their time reviewing what you have to offer.

· Increase sales

A website offers an impressive sales presentation. It allows customers to buy your products and/or services online and thus increases your sales. A website offers an effective sales marketing solution. Even if you are offering products or services that cannot be purchased via the internet, a website is an important first contact that helps to convince potential customers the products/services you are offering. It gives them the opportunity to contact you by email, telephone or contact form available on your website.

There are still many people do not trust the internet while making a purchase and have several doubts in their minds. There people still like the traditional method of buying which is visiting the shop in person. Therefore, in order to remove such doubts you need to get good services of web designing which will eliminate all those doubts and encourage consumers to buy from your business.


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